Branding emphasizes the product’s unique selling propositions (USPs), such as innovative features, superior quality, or specific benefits, making it easier for consumers to see its value.
Context
A career transformation consultant came to us with one core issue: years of experience, zero digital authority. Despite working with over 200+ professionals offline, he had under 2,000 followers on LinkedIn and barely 1–2 inbound leads a week.
Details
He specialised in helping mid-senior professionals stuck in plateaus, job fatigue, and identity loss yet none of his content reflected that. Engagement averaged <0.5%, reach rarely crossed 2,000 views, and the right audience (VPs, Directors, senior leaders) simply wasn’t noticing him.
Overview
We rebuilt his brand foundation with a strategy aimed at:
- Targeting 35–50-year-old professionals in mid-career crisis.
- Crafting content formats with proven 6–10x reach multipliers.
- Designing a funnel that converts attention into leads within 24–48 hours.
- Positioning him as the “career clarity expert” backed by outcomes, not motivation.
Challenge
What this really means is visibility wasn’t the problem. Positioning was.
He struggled with:
We had to flip the perception from “career coach” to “trusted advisor for mid-career professionals.”
Solution
We deployed a high-performance LinkedIn engine with three pillars:
-
Narratives that convert:
Weekly stories based on real client breakthroughs that tapped into mid-career anxiety and decision-making pressure. -
Authority positioning:
POV posts crafted to attract senior leadership. These posts consistently triggered 15–20% save rates. -
A frictionless lead funnel:
CTA placements and DM magnets that converted viewers into leads. Result: 30–50 qualified inquiries per post.
Every piece of content was optimised for watch time, dwell time, emotional pull, and platform distribution.
Results
This is where things took off.
- 11M+ total organic views
- Average post reach jumped from 2,000 to 200,000–500,000
- Lead flow increased 25x
- 30–50 qualified leads per post (not impressions but leads)
- Consultation calendar filled for 6–8 weeks in advance
- Direct inbound messages from VPs, Directors, and Heads at: Accenture, TCS, JP Morgan Chase, Bain & Company, and more
- Followers grew from 6,000 → 30,000+
- Monthly revenue increased by 5x = 400% growth
He didn’t become “viral.” He became undeniable in his category.