Branding emphasizes the product’s unique selling propositions (USPs), such as innovative features, superior quality, or specific benefits, making it easier for consumers to see its value.
Context
A business automation coach came to us with one major goal:
Turn her expertise into a high-visibility personal brand that consistently attracts founders, operators, and SMEs looking to automate and scale.
She had the knowledge.
She had the experience.
What she needed was distribution, positioning, and a growth engine that actually converts.
Details
She wanted growth on all fronts:
- Content creation
- Content strategy
- YouTube management
- LinkedIn personal branding
- Instagram growth
- Meta ads for her consultation funnel
The entire brand ecosystem had to work as one machine.
Overview
We rebuilt her brand so she could stand out in the crowded “business coaching” space where everyone sounds the same.
Our focus was simple:
- Create content that shows actual expertise
- Build a system that brings consistent high-intent leads
- Generate visibility across multiple platforms, not just one
Challenge
Here’s the thing: automation is powerful, but tough to explain.
She struggled with:
Solution
We built a holistic brand ecosystem across content, ads, and distribution:
- Weekly video scripts for YouTube
- LinkedIn posts designed to spark founder conversations
- Instagram reels engineered for reach
- Educational content showing real automation use-casesv
- Narrative-based posts that positioned her as a systems expert
- Consistent publishing on YouTube, LinkedIn, Instagram
- SEO-friendly YouTube titles, thumbnails, and hooks
- Post formats tailored to each platform’s algorithm
- Consultation campaign built using Meta Ads
- Landing page optimisation
- Retargeting setup
- Lead nurturing flow
- Weekly content analysis
- Ad optimisation
- Topic iteration based on audience response
- Cross-platform distribution to maximise visibility
Results
The growth wasn’t surface-level as it was measurable and profitable.
- 2M+ views in 28 days across platforms
- 6x ROI on consultation-focused Meta ads
- Strong pipeline of high-intent leads
- Increased brand trust and authority in the automation niche
- Consistent multi-platform visibility (YouTube + LinkedIn + Instagram)
- Content system that continues to grow month after month
She didn’t just become active online.
She became the automation expert founders rely on when they’re ready to scale.